Facebook Ads vs. Google AdWords: Which Should You Be Using?

Despite the fact that the two stages are frequently situated as contenders, nothing could be further from reality in a viable sense. Numerous organizations are utilizing the qualities of publicizing on Google and Facebook Ads in show to accomplish most extreme perceivability, increment leads and sales, and find new clients, receiving various methodologies that line up with the usefulness of every stage and seeing a momentous profit for their promoting spend. 

In this guide, we'll look at what sets Google AdWords and Facebook Ads separated, how the two advertisement stages work, and why you ought to think about utilizing both as a component of your more extensive computerized promoting system.

Google Paid Advertisement

Google AdWords: Paid Search

  • Google is the largest search engine world wide and it has 90.46% of the search engine market share worldwide.

  • Google receives over 63,000 searches per second on any given day, 3.8 million searches per minute and 228 million searches per hour.

  • India has the 2nd largest user base who uses desktop search traffic in google.

  • Google AdWords is the world’s largest and most popular PPC advertising platform.

  • Paid search focuses on the targeting of keywords and the use of text-based advertisements.

  • The Ad is displayed based on the user search result for the services keywords/search term  that you select to run the Ad

  • Each time a user click on you ad appears in the Google search result, you will be charged a specific amount of money.

Facebook & Instagram Advertisement

Facebook Ads: Paid Social

  • With the highest number of monthly active users of any social network worldwide, Facebook has become a highly competitive and potentially cost-effective element of many business’ digital advertising strategies.

  • With over 300 millions users India has the highest Facebook  active user base, which makes India leading country interns of Facebook audience size.  

  • Facebook users find businesses based on the things they are interested in and they way in which they behave online.

  • Facebook help business reach to customers with a targeted audience.

  • Facebook Ads is a pioneer in the realm of paid social media and has become a center point of many business for their digital marketing strategies.

  • You can run very specific Ad to get the optimum result from your advertisement. 

Both Google AdWords and Facebook Ads are amazingly ground-breaking promoting stages that take into account essentially every sort of business. While assessing every arrangement's qualities and potential applications, it's additionally evident that the two stages ought to be seen in a corresponding, instead of ill-disposed, way. A few people demand contrasting Facebook Ads with the Google Display Network, and keeping in mind that the two stages share a few similitudes, the manners by which the two stages have developed autonomously of each other demonstrates that AdWords and Facebook ought to be utilized in show, not in resistance.

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